“Rightpoint is Microsoft’s go-to partner in the Central region for several Microsoft solution areas,” said John Sprecher, Central Region Partner Director for Microsoft. “As a hybrid digital agency and IT consultancy, Rightpoint not only offers innovative business-critical solutions for our joint enterprise customers, they build a level of unparalleled trust with our customers as they navigate enterprise challenges around social, cloud and the ubiquity of mobile.”

A typical Rightpoint engagement might involve rethinking the organization structure of a company's intranet site or SharePoint platform so that it aligns more tightly with actual employee interactions that happen during the course of the day.

Feedcast starts as a free add-on. If a business wants to dig deeper, it'll need to be become a Rightpoint services customer.

What's next? While Freeman and Schneider won't get too specific, look for the agency to release a future application that extends Microsoft Office 365's intranet features.

One thing you'll notice about Rightpoint's Web site is that it mentions just four strategic partners: Microsoft, Salesforce, Sitecore (which focus on customer experience management) and Ektron (content management). "Most of our customers have some footprint with all four of them," Freedman said. That's one reason 75 percent of its work is repeat business from an existing or previous client. It has no interest in adding another major vendor relationship any time soon.

Given the fast rate at which Rightpoint is adding employees (there are now 175 employees on its payroll) and the intense focus it places on unleashing corporate culture for its customers, I asked Schneider and Freedman how the company gets hires up to speed quickly. That's a process managed by the company's "director of people potential," although the co-founders make it a point to have lunch with every new employee. Its two-year retention rate is nearly 93 percent, they said.

"That's all about recruiting the right people, making sure they feel supported and that they are introduced to the right folks internally," Schneider said.