Jumping Into Cloud – Before It's Too Late

Does every channel partner have to jump into cloud? No, but there's a risk in not making that leap, according to Eric Martorano, chief revenue officer at solution provider Intermedia, one of Microsoft's largest cloud partners.

In an interview with ITBestOfBreed, Martorano (pictured), who moved over to Mountain View, Calif.-based Intermedia after eight years at Microsoft, talked about the risks of avoiding the cloud and what channel partners need to do today to capitalize on the cloud opportunity.

Click through to read what he had to say. (Note: The interview was edited for brevity and clarity.)